One Click a Day Reveals Tips, Recipes and Prizes to Establish Good
Eating Habits in 2013
SPRINGDALE, Ark.--(BUSINESS WIRE)--Jan. 2, 2013--
Back for the second year, Tyson Foods, makers of Tyson®
Grilled & Ready® chicken and beef products, is kicking-off 2013
with the 30 Days, 30 Ways, 30 Rewards Program to empower users to
make and stick to their smart-eating resolutions. Teaming up with Tyson
Foods again, guilt-free food expert Hungry Girl Lisa Lillien will bring
meal ideas – all under 400 calories per serving – and expert advice to
users daily through the click of a mouse. Starting January 1, users can
and each day, a new recipe, tip and prize will be revealed to provide
participants with fresh ideas and inspiration.
Tyson(R) Grilled & Ready(R) Chicken Breast Strips (Photo: Business Wire)
Users can find guilt-free, quick-to-prepare Hungry Girl recipes like a
Too-Good Chicken Torta or Greek Chicken Tacos, made with high quality Tyson®
Grilled & Ready® chicken. Daily tips will cover a variety of
topics from fitness and health to smart eating. Prizes range from
exercise equipment, cookware and gift cards to Hungry Girl™ books, Tyson®
Grilled & Ready® products and more.
According to Hungry Girl Lisa Lillien, “Eating right shouldn’t feel like
a constant, daily battle. You’d be surprised to know that by making
simple changes to your diet, like using 98 percent fat free Tyson®
Grilled & Ready® chicken, you can achieve the results you want
and turn good daily practices into great lifetime habits.” A few tips
from Lillien to reach your end goal include:
Identify Small Changes You Can Stick To: When making changes to
your daily habits, keep them small, yet effective. Take walks on your
lunch break, and have a side salad with your fast-food order instead
of fries. Once you master that, push yourself a little further...
Maybe go jogging, and have a grilled chicken sandwich instead of that
Prepare for Those Time-Crunched Moments: Most of us are short
on time, so having items in the kitchen that are smart choices but
quick-to-make can save your waistline. Tyson® Grilled & Ready ® products
are fully cooked with a delicious grilled taste, so you don’t have to
stress about the prep work – it’s already been done for you. Just add
a serving of high-fiber pasta and lots of veggies or a salad, and
you've got a wholesome, guilt-free meal in no time.
Swap Out Regular Staples for More Wholesome Versions: Sandwiches
are fast, but ordinary bread can be high in calories (and a little
boring!). Look for high-fiber pitas, 100-calorie flat sandwich buns,
and even light English muffins. Or skip the carbs altogether and use
giant lettuce leaves -- quick and easy!
Tyson Foods is also helping women overcome common food struggles by
sharing the stories of three real women to motivate others to join the
program. These women all represent common issues associated with
different food personalities: time-crunched, willpower-challenged and
the all-around food lover. To inspire other women to commit to healthful
changes, these women will track their progress online through the
program’s Facebook page so women across the country can take the journey
“We want to show women that all it takes to make health-conscious
changes in the New Year is a few small adjustments to their diets to
create a larger, long-term impact,” says Alicia Mosley, Senior Brand
Manager for Tyson Foods. “Tyson® Grilled & Ready®
products are available both in the refrigerated and frozen sections of
your grocery store. They are the easy and nutritious ways to prepare
meals at home without sacrificing quality or taste to maintain a
Tyson® Grilled & Ready® chicken is 98 percent fat free and
has no preservatives, making it a delicious and smart way to make eating
right part of your routine. There are also Grilled & Ready®
beef products available. Tyson® Grilled & Ready® products are
conveniently packaged, so women can use what they need to create
delicious and smart meals in minutes, and the rest stays fresh for the
next quick-fix dish. The line includes Chicken Breast Strips, Chicken
Breast Fillets, Fajita Chicken Breast Strips, Honey BBQ Seasoned Chicken
Breast Strips, Chicken Breast Chunks, Oven Roasted Diced Chicken
Breast, Southwestern Chicken Breast Strips and Seasoned Steak Strips.
For more information on Tyson® Grilled & Ready® products and
the 30 Days, 30 Ways, 30 Rewards Program, please visit: www.GrilledAndReady.com
About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE:TSN), founded in 1935 with headquarters in
Springdale, Arkansas, is one of the world's largest processors and
marketers of chicken, beef and pork, the second-largest food production
company in the Fortune 500 and a member of the S&P 500. The company
produces a wide variety of protein-based and prepared food products and
is the recognized market leader in the retail and foodservice markets it
serves. Tyson provides products and services to customers throughout the
United States and approximately 90 countries. The company has
approximately 115,000 Team Members employed at more than 400 facilities
and offices in the United States and around the world. Through its Core
Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to
operate with integrity and trust and is committed to creating value for
its shareholders, customers and Team Members. The company also strives
to be faith-friendly, provide a safe work environment and serve as
stewards of the animals, land and environment entrusted to it.
About Hungry Girl Lisa Lillien
Lisa Lillien (a.k.a. Hungry Girl) is a New York Times
best-selling author and the creator of the Hungry Girl brand. She is the
founder of www.hungry-girl.com
, the free daily email service that entertains and informs hungry people
everywhere. Lisa is a typical woman battling the same food issues most
females struggle with every day. She considers herself a “foodologist,”
not because she has some kind of fancy degree, but because she is
obsessed with food –– how wonderful it is, and how much of it she can
eat and still fit into her pants.
More than 1,000,000 fans eagerly wait for Hungry Girl’s recipes, food
finds, and tips & tricks each weekday. What started as a daily email to
friends and family has turned into a nationwide, multimedia phenomenon!
In addition to the million-plus die-hard subscribers to her daily
emails, Lisa also reaches millions more with a weekly column on WeightWatchers.com,
regular contributions to Redbook magazine, and recurring
appearances on television shows like the Dr. Oz Show.
Lisa is the author of seven best-selling books -- five of which debuted
at number one on the New York Times Best Sellers list. Her most
recent book, HUNGRY GIRL TO THE MAX! The Ultimate Guilt-Free
Cookbook, launched in the number-one spot.
Her television show, Hungry Girl, airs on both Food Network and
Cooking Channel. A self-proclaimed "mad scientist" in the kitchen, Lisa
dishes out guilt-free recipes (easy and delicious ones!), tips & tricks,
supermarket finds, and survival guides for real-world eating situations.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130102005222/en/
Source: Tyson Foods, Inc.
Tyson Foods, Inc.
Gary Mickelson, 479-290-6111
Jennifer Ribeiro, 646-253-0228